Digital Product People | A Digital Marketing B2B Case Study
How We Helped DPP Achieve Consistent Marketing and Increased Visibility
The Challenge
Digital Product People (DPP) was struggling with marketing consistency. As a small team, most marketing tasks fell to their Managing Director, Shelley Malham, who wasn’t a marketer by trade.
Their past marketing efforts—sporadic LinkedIn posts, a newsletter, and a rebranded website—failed to generate a steady stream of leads.
Without a dedicated marketing system in place, they weren’t showing up consistently in front of their ideal clients, leading to lost opportunities.
The Solution
We took over their marketing activities, ensuring their brand remained visible and engaged in the right spaces.
Our approach focused on creating high-quality content aligned with their ideal client profile and distributing it strategically across multiple platforms.
We implemented an SEO strategy to boost organic traffic, an email marketing system to nurture leads, and a cold outreach campaign to expand their network.
The Results
Client Testimonial
“The team have been doing a great job on our activities, and I’ve been super impressed with the quality and communication.”
Shelley Malham, Managing Director, Digital Product People
Want Similar Results?
Let us take marketing off your plate so you can focus on what you do best. We’ll ensure your brand shows up in all the right places—consistently.