B2B Email Marketing Services
Turn Cold Leads Into Sales-Ready Clients
Your leads aren’t dead – they’re just waiting to be nurtured. If your agency has a list of potential clients but no time to engage them properly, you’re leaving revenue on the table. Our B2B email marketing services help you cultivate warm, sales-ready leads while keeping your agency top-of-mind with clients.
What We Deliver:
Lead nurturing sequences that turn cold contacts into warm conversations
Strategic segmentation & personalisation for better engagement
Custom lead magnet creation & lead magnet funnels to capture and convert high-value prospects
Regular performance analysis & testing to optimise results
Compliance with UK & GDPR email marketing regulations
Why Most Agencies Struggle With Email Nurturing
You worked hard to generate leads—but what happens next?
Leads lose interest because they aren’t nurtured consistently.
Follow-ups take too much time, so they fall to the bottom of the priority list.
Emails don’t convert because they lack personalisation and strategic timing.
Missed upsell opportunities because existing clients don’t know about your full range of services.
Our email marketing service ensures you stay engaged with prospects, nurture leads effectively, and turn cold contacts into booked calls.
How We Build Your Email Marketing System
PHASE 1
Strategy & List Segmentation
Goal: Define the right messaging, audience segments, and automation strategy.
- Audit your existing contact list and segment leads based on engagement.
- Identify pain points and messaging opportunities.
- Develop a tailored email marketing strategy.
- Plan and create the first lead magnet to attract high-value prospects.
PHASE 2
Lead Magnet & Funnel Creation
Goal: Develop high-value lead magnets and a funnel to capture and nurture prospects.
- Design and create a lead magnet (e.g., guides, templates, checklists) tailored to your ICP.
- Develop and implement a landing page and automated email follow-up sequence.
- Integrate lead capture forms and CRM automation.
PHASE 3
Email Sequence Creation
Goal: Craft compelling email copy that moves leads closer to conversion.
- Write high-converting, value-driven email sequences.
- A/B test subject lines and messaging frameworks.
- Integrate CTAs that encourage replies and bookings.
PHASE 4
Automation & Optimisation
Goal: Implement smart email automation workflows for better engagement.
- Set up automation sequences based on behavioural triggers.
- Test and refine workflows for seamless user journeys.
- Ensure compliance with GDPR and UK email marketing laws.
PHASE 5
Performance Tracking & Iteration
Goal: Monitor, optimise, and scale email marketing efforts.
- Track open rates, click-through rates, and conversions.
- A/B test subject lines, content, and CTAs for continuous improvement.
- Provide detailed reports with data-driven recommendations.
- Develop a new lead magnet each month to continue attracting high-value prospects.
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Why Agencies Choose Prodigy
- We know your world. We work exclusively with B2B marketing, creative, and software development firms.
- Not just newsletters. Our email sequences nurture leads, reactivate cold contacts, and upsell existing clients.
- We cost 1/3 of hiring locally. Get expert execution without the overhead.
- Data-driven optimisation. We track every email’s performance and refine our approach for better ROI.
Start With a Free Marketing Audit
Let’s assess your email marketing potential and map out a winning strategy.