B2B Marketing Strategy
Scaling an Agency Without a Growth Plan Is a Risky Gamble
Referrals are great—until they dry up. You want more leads, but client work keeps you too busy to market your own agency properly. Your team isn’t built for lead generation, and hiring in-house or working with a local firm is prohibitively expensive.
This is where we come in. Our B2B Marketing Strategy is designed for agencies—marketing, creative, design, software dev—who want to generate a steady flow of high-quality leads, so you can focus on closing deals and serving clients.
Your Ideal Clients Are Searching for You—But Are They Finding You?
Most agencies fail at marketing themselves because:
- Their website isn’t built to convert leads.
- Their SEO isn’t strong enough to rank where it matters.
- They rely on sporadic lead generation instead of a predictable system.
- They don’t have the time or expertise to nurture leads effectively.
We eliminate these roadblocks and put your agency in front of the right clients—consistently.
How We Build a Scalable Lead Engine for Your Agency
Market Positioning & Ideal Client Profile
We define exactly who your agency should target and refine your messaging to attract them.
Website Optimisation & Lead Capture
We turn your site into a conversion machine that works 24/7 to generate leads.
SEO & Content Strategy
We create and optimise content that ranks, so your ideal clients find you instead of your competitors.
Lead Nurturing & Email Sequences
We keep leads engaged until they’re ready to buy with automated follow-up campaigns.
Struggling to Get Leads from Your Website?
Download our Complete SEO Checklist for B2B Websites and start generating results like Digital Product People—who saw a 125% increase in organic traffic!
Why UK Agencies Choose Prodigy for B2B Marketing Strategy
We Focus on Leads, Not Vanity Metrics
Our strategies are designed for revenue growth, not just brand awareness.
1/3 the Cost of Hiring Locally
Get agency-level expertise without the overhead.
We Know the UK Market
We specialise in marketing for UK agencies and understand the challenges you face.
We Handle Everything
From strategy to execution, we do the heavy lifting so you can focus on delivering for your clients.