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B2B Content Marketing Strategy: A Comprehensive Guide
B2B buyers, particularly in professional services, have long, complex decision-making processes—sales cycles can span multiple years. And, unlike B2C consumers, who tend to make purchase decisions based on more immediate needs, emotions, and convenience, B2B buyers are looking for depth, expertise, and value in their content consumption, expecting brands to educate them before they even consider a purchase.
Measure What Matters: A Practical Marketing ROI Formula for B2B Professional Services
For B2B professional services firms, this is the most straightforward and practical marketing ROI formula I’ve found. It can account for long sales cycles, consider organic sales growth, and be applied to various marketing campaigns. Best of all, it’s easy to calculate and understand, which increases the likelihood of it being used consistently year after year.
Is Blogging Still Relevant for Marketing?
“Blogging is dead.”
I’ve been hearing this sentiment for years.
It was dead back in 2013 when we started our digital agency, and it’s been dying every year since.
But here you are reading this blog article.
The Role of Content Marketing in Small Business Success
If you own a small business, you may have some doubts or questions related to content marketing. You might be curious to know if content marketing is crucial for your business and how it can benefit you.
A Step-By-Step Guide to SEO Keyword Research for Business Owners
You've likely heard the phrase "Content is King" ad nauseam. But is content the only factor driving success in digital marketing? Not quite. It's the right type of content aimed at the right audience that works magic.
5 Common Mistakes Entrepreneurs Make When Creating Lead Magnets
Learn how to craft irresistible lead magnets that turn your website visitors into loyal followers. Avoid the 5 common mistakes that lead to ineffective lead magnets, and find out what 3 key ingredients grab attention, interest, and downloads.
The Two Types of Newsletters—Which One Should You Launch?
Are you thinking of launching your own newsletter? It's an excellent way to share your knowledge and send value straight to your subscribers' inboxes. There are two types of newsletters you can create: curated or original thinking. Let's explore both options and determine the best fit for your goals, industry, and target audience.
5 Reasons Why You Should Start Building Your Email List
In this blog post, we'll explore why you should start building your email list. From its high ROI to its ability to deliver personalized, targeted messages, let’s dive into its benefits that are too great to ignore.
Instagram Content Types: Which One Should You Post?
Picking the right Instagram content type can make all the difference in achieving your marketing goals. Whether you're looking to attract new followers, connect with your existing audience, or strengthen your relationships with your followers, each content type has its own unique purpose.
Instagram Business vs. Professional: Which Account is Right for You?
Are you planning on creating an Instagram account for your business? Before you start, you’ll need to know the difference between a Business and a Professional account. While both options offer valuable tools and feature to market your brand, they cater to different needs, goals, and audiences.
How to Create Content that Guides Buyers From Awareness to Purchase
It can be difficult to visualize the role of content in your overall marketing strategy. It can seem like it’s entirely separate from your sales and profits.
But content plays a key role in reaching your target market, building relationships, and persuading them to choose you.
7 Content Creation Tools to Help You Work Smarter and Faster (Without the Huge Price Tag)
Content creation can be time-consuming, from generating ideas to writing or producing the content itself. Fortunately, a variety of online tools can help streamline the process while preserving quality. In this blog, we’ve listed some tools to help content creators like you churn out high-quality content with less time and effort.
How to Repurpose Your Content Like a Pro (And 8 Benefits of Doing So)
Want to create relevant content for your digital courses and coaching program but strapped for time, energy, and budget? Here are 8 ways content repurposing can benefit your business, plus tips on how to do it right.
6 Steps to Plan Your Social Media Content for 2023
It takes time, effort, and resources to sustainably create high-quality social media content that will help you promote your course, engage with your audience, bring value to your community, and ultimately, to achieve your business goals. You need a plan, so here are six simple steps to get started today.
3 Questions to Ask to Build a Strong Personal Brand
People tend to trust someone they can put a face to more than a vague entity (like corporations). It’s for this reason strong personal brands tend to rake in more engagements than your usual business profiles.
A Quick Guide To High-Converting Lead Magnets
In this article, we talk about how you can build a lead magnet that can actually bring in leads, and why other magnets barely convert.
Emotional Marketing: Your Brand's Guide to Winning More Hearts
Humans tend to base a lot of our decisions on feelings. We're more inclined to buy a product that triggers an emotional response, such as happiness, sadness, or even fear.
5 Steps to Boost Online Course Sales
How can a value ladder help your online course sales climb up? Here’s a quick guide to value ladders, their benefits, and how to build one for to boost your online course and membership sales.
The Ultimate Strategy to Get Your Dream Customers
Is there anyone you want to collaborate with? Or people you want to reach out to? You might want to make them part of your Dream 100 list.
Lead Magnets: How to get more customers (and keep them)
Read about how to create effective lead magnets, ideas you can use, and other elements you need to set up to start generating leads.