Adapt Digital | B2B Lead Generation Case Study

How We Helped a Software Development Firm Strengthen Its Lead Generation and Marketing Consistency

Industry: Software Development

Company Size: 2-10 employees

Target Market: Healthcare Industry

Service Provided: SEO, PPC, Email Marketing

The Challenge

Adapt Digital, a software development firm specialising in healthcare solutions, faced a client concentration problem and inconsistent marketing efforts. While they had a strong relationship with their primary client, this single contract accounted for 60%-70% of their revenue. They recognised the need to diversify their client base to mitigate risk and sustain long-term business growth.

Despite past attempts at content marketing and networking, Adapt Digital struggled to generate consistent, high-quality leads. Their existing efforts lacked strategic direction, making it difficult to attract and engage the right audience.

The Solution

To address these challenges, Prodigy developed a tailored marketing strategy designed to build brand visibility, attract new clients, and establish a steady stream of leads. Our approach focused on:

Launching a PPC campaign to drive high-intent traffic and generate Marketing Qualified Leads (MQLs).
Implementing a content strategy that positioned Adapt Digital as a thought leader by answering key questions from their target audience.
Studying Adapt Digital’s Ideal Client Profile (ICP) and creating content tailored to their exact audience, ensuring their messaging resonates with the right prospects. By consistently publishing strategic content, we increased their visibility, clicks, and engagement within just two months.

By taking ownership of their marketing efforts, we helped them maintain consistency while freeing up their internal resources to focus on business development.

The Results

Early campaign momentum with multiple PPC-driven inquiries, generating steady engagement through phone calls and email inquiries. Lead quality continues to improve as the campaign optimises.

Total clicks increased by 8.72% in two months.

Total impressions increased by 16.54% in two months.

Increased brand awareness and visibility with a growing presence in search results and targeted digital channels.

While the PPC campaign is still in its early stages, Adapt Digital is beginning to see momentum in its lead generation efforts, with a clear framework for consistent marketing execution.

Client Testimonial

The team at Prodigy has done an excellent job with our content strategy. We love the topics they’re creating, and we appreciate their proactive approach in ensuring everything aligns with our business goals. Their expertise has helped us gain more visibility and position ourselves effectively in the market.

Patrick Kelly-Weller, Managing Director, Adapt Digital

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