Blog
A Call-to-Action that converts? Here’s how you do it.
In our latest blog, we talk about how you can make the most of the humble CTA and turn it into a click-through machine.
How to Enhance Your Marketing Strategy by Building a Buyer Persona
This article provides a quick and straightforward guide to building your Buyer Persona and why it's essential to your overall marketing strategy.
7 Persuasion Tactics to Increase Conversions
We look into the seven principles of influence, other persuasive marketing tactics, and things to remember in persuasion marketing.
What You Need to Know About the Marketing Flywheel
While most marketing frameworks tend to end at the purchase, the flywheel challenges this perception by showing that marketing is a cyclical process. This article discusses how it works, when to use it, and what differentiates it from other strategies.
Bottom-of-the-Funnel: Tactics You Can Do Right Now to Increase Conversions
The BoFu (bottom-of-the-funnel) is where you close the deal. The goal is to convert leads into customers, thereby increasing sales. You must guide your prospects in making their final decision, transitioning your tactics from inbound marketing to sales. We share tactics you can do right now to encourage purchases and the BoFu Dos and Don’ts.
Middle-of-the-Funnel Marketing Explained (And Best Practices)
When planning anything, we emphasize the first and the last step: the initial action and the expected outcome. We see this pattern in funnels. Many marketers focus on the top and bottom of their funnels, not giving the middle segment the same love.
Top-of-the-Funnel Marketing: A Quick Guide
There are two goals: promote brand awareness to a target audience and generate quality leads that can convert into high-paying customers later on.
But what are the key things to remember to make them notice your brand? Let’s look into the inner workings of the top funnel.
Engagement vs. Quantity
Slick TikTok videos, top-tier posters, tear-jerking blogs, cute dog photos—you name it! All are locked and loaded in your content calendar, waiting to be published.
5 Rookie Mistakes in Marketing (and Why You Should Ditch Them)
Marketing is a fairyland for the curious.
That's how my mentor sees the art of marketing: an industry that never runs out of wonders. Yet it can also be a dizzying rabbit hole of trends and techniques. There's always a new app, a hot and trending tactic, or an algorithmic update that can be so stressful to keep up with!
Bob Ross Can Show Entrepreneurs How To Succeed in A Saturated Market
You know he can paint a landscape in under 30 minutes. Now you’ll learn how he shone brightly in a saturated market (and how you can too).
How to Increase Engagement on Your Instagram Business Account
We've been doing social media all wrong. So don’t make the same mistake: try these Instagram engagement tactics instead.
Why Entrepreneurs Target 'Everyone' (And How It's Hurting Their Business)
By targeting everyone, we expect to open the floodgates of opportunity. We picture lines forming outside our store and our phones ringing non-stop. In truth, being vague about our target market will lose us the opportunity to attract the right kind of people.
Fear vs. Hope: Which Is Better for Your Brand Messaging?
Though fear is a powerful motivator, it might not always be enough to foster customer loyalty. Explore how hope can help you encourage repeat purchases and serve customers better.
4 Local Wellness Brands Share How They Thrive During the Pandemic
Growing or launching a wellness business? Get inspired by how these local businesses pulled it off in the course of Covid-19.
Principles of Marketing I: What is Marketing?
As marketers, we often get too close to the problem and too enamored with the craft that we fail to see the big picture. We ask the wrong questions. We forget—or haven't learned—the real purpose of marketing. Yet, that is the key to generating tangible results in our work: go back to first principles and learn what marketing truly is.