Engagement vs. Quantity

Let me guess—you probably have a stockpile of content ready for your beloved audience.

Slick TikTok videos, top-tier posters, tear-jerking blogs, cute dog photos—you name it! All are locked and loaded in your content calendar, waiting to be published.

But wait. Why is your brand not skyrocketing? Is there mainstream content you haven't done? Are the colors not bright enough? More cuddly pictures? Nope.

More content is not a head-turner move.

It's time to stop drowning your audience with content (although I know how tempting it is to make another TikTok). They will lose their interest if you do.

Start shifting your perspective to what your brand may be lacking: engagement.

Here are three engagement strategies you need to do:

To-do #1: Grow your community.

Imagine your partner. They're bound to lose affection if you keep giving gifts but do not exert time to talk or spend time with them.

The same is true for your current audience.

Remember: your audiences are not robots; they are people. And what does every person yearn for? A sense of belonging.

Before you think about getting more followers, you first cultivate the community you already have. You can start by:

• Replying to comments, emails, and stories—don't just leave a like; engage them in a conversation!

• Reshare community posts.

• Leave a message for inactive audiences to rekindle your connection.

Don't forget to mention or tag them when you do! Make them feel that they are deeply involved in your brand.

To-do #2: Interact with similar existing communities.

How do you find your future followers? Deep inside existing communities with the same niche as you!

It's time to give the kind of engagement you want for your brand to your Dream 100—a list of specific communities, big names, future partners, and collaborators within your target market.

Start by following all and turn on your notifications for future posts. Whenever they post new content, leave meaningful comments. The key here is to make your presence known to your prospects—while catching the curiosity of their followers.

Reply to comments or posts by their community. Ask questions or add value to ongoing conversations. Think of it as having a crush on someone; you try to catch their attention by parading your best qualities.

To-do #3: Create Engaging Content

Wait. You have to create content again? Yes, of course. But it shouldn't just be about things YOU want to post—it should be what your AUDIENCE wants to see.

You don't want to drown them in the content of how good your brand is over and over. Remember, it's about quality, not quantity.

Engaging content = engaged audience

Let’s say it’s your birthday party. Do you prepare for the extra sparkles and pop-outs in your RSVP? Or the out-of-this-world decorations in your venue?

How about the games? Activities? Prompts for fun conversations?

That's what you should keep in mind in creating your content. There are a lot of ways to make it more engaging—don't be afraid to use your creative juice:

• Create polls or mini quizzes.

• Ask questions or start a discussion.

• Give prompts for the audience to fill in.

• Start a fun contest.

Know your audience well! Do tweaks and experiments on what kind of engagement they are head-over-heels happy to be a part of.

It's not just about delivering your brand to everyone (we say no to making more "me" content!). Think about what your audience wants. What can you do to make meaningful connections with them? Engagement is the key to creating more impact and keeping more eyes following your brand.

Turn their heads by giving them the attention they deserve.

What should you do next? Rack your brain with fun, engaging ideas and flex them in the comment section! C'mon, don't be shy.