Lailen’s Pastries
About the project
Lailen's Pastries is a hobby turned family-owned business. It specializes in customized cakes, brownies, sylvannas, and other unique pastries that you'll find in their branches in Pampanga, on different food delivery platforms, and on the shelves of the biggest supermarket chains in the country. The business continues to grow, and so do their digital marketing efforts.
Services
Social Media Marketing
Product Packaging Design
Photography and Videography
Paid Media Management
It's a sweet, ongoing process
When we first met Lailen's Pastries, the brand was faring well, but it had trouble differentiating itself from its competitors and being a consistent top-of-mind option for locals. New pastry shops are springing up here and there, and customers are expecting more.
To solve this problem, we regularly collaborate with the client, conduct tests, and research market trends that may resonate with their target audience. Growth is a sweet, ongoing process.
Sweet and simple
There is no magic recipe for keeping Lailen's Pastries' online presence fresh and engaging. What we do is put our customers at the center of all our strategies and constantly pivot based on their pulse and cravings. We listen, and then we create.
