A Quick Guide To High-Converting Lead Magnets
Using an effective lead magnet is more than just giving out free resources. (Plus, they aren't given to just anyone.) As an entrepreneur, you wouldn't want to invest your time and energy in a lead magnet up for failure.
So, how do you make a lead magnet that sells? Quality.
Before making your webinar, e-books, or worksheets available to your potential customers, you must evaluate if it is valuable enough to attract the right people.
As a marketing agency that targets knowledge entrepreneurs, we understand how crucial it is for course creators to provide value through a lead magnet. Don't just give out everything you know—make sure to leave them wanting more, so they'll like to purchase what you offer.
What Platform Should You Use?
There are ample options when choosing a complimentary resource for your target customers. But picking one is a crucial choice. The lead magnet is the first taste of what you can offer, and you can't mess it up.
In this case, the first impression does last. Once you are deemed trustworthy and reliable, people won't hesitate to share their email addresses in exchange for your offer.
Here are three questions you could ask yourself:
Does it reflect your brand personality?
You tell your story through your verbal and visual identity. Your brand origin differentiates you from your competitors and helps your market understand who you are and what you stand for.
As a course creator, you must prove your expertise right from the most straightforward tool you can give—a lead magnet. Design your magnet as a glimpse of your whole package. It must be strong enough to give justice to your knowledge, experience, and credibility.
Does it solve a problem?
At Prodigy, we look into our target market's challenges by building a Buyer Persona. Their pain point, in particular, is crucial when choosing what type of lead magnet we’ll provide.
The same should go for yours. Your lead magnet can speak to your audience's identified needs: it must focus on a specific problem you wish to address in the long run. If your lead magnet communicates that successfully, your potential customers will trust that you'll deliver what they need in the future.
Is it unique and of high value?
Free doesn't mean mundane. If they can find other lead magnets similar to yours, why would they sign up for yours?
There are lots of free resources online, and you need to put effort into making yours unique by offering real and straightforward solutions. Try to keep your audience intrigued by your lead magnet by telling them how it helped you personally.
It might be easy to publish a lead magnet offer, but it takes effort to make one that converts. If you want to look back at the definition, use, and examples of a lead magnet, read about the basics in this blog.
Now that we've covered the best practices when creating a lead magnet let's take a closer look at what you shouldn't do.
Simple Mistakes That Set Back Conversions
Presenting a lead magnet to your future customers and picking the most relevant resource to give them are both crucial. A high-performing lead magnet knows that the two go hand-in-hand.
Here are some easily overlooked, simple mistakes that you should be aware of when you're trying to get more leads:
A dull headline and copy. Your lead magnet is your audience's introduction to your offerings. That said, compelling copy is a must. Lock in their attention by using a solid headline.
A confusing landing page design and inconvenient positioning of CTA buttons. You want an easy-to-navigate user interface so your audience doesn't have to guess their way through your lead magnet. We recommend placing CTA buttons above the fold and at the bottom.
Free content that doesn't promise anything or has a weak promise. Some people end up not signing up for your content because it lacks benefits. Make sure you present your promise as a way to solve a specific challenge.
Not giving out resources to the right audience or email list. Without thoroughly doing market research, you may give out your magnets to people who don't need them. Ensure you are talking to the right people or using the most suitable platform when introducing your lead magnet.
No sense of scarcity or urgency. You may need to give your audience more reasons to connect with you now. Make them feel like they're "the chosen ones" having access to your limited resources.
Now, how will you know if your lead magnet is taking effect? After thoroughly setting up your free resource and giving out your offer, you can monitor it by looking at your conversion rate.
Aside from getting increased leads, your primary goal is to have them sign up for your service. If your offer has made big on its promise, it's most likely your customers will continue establishing a connection with you.
Being a course creator means selling your hard-earned expertise. Use it to materialize the best offer that brings an immediate solution to your prospects.
Creating a lead magnet is not as simple, but investing enough skills and effort into it would get you impressive results in return.