5 Reasons Why You Should Start Building Your Email List

Social media platforms are increasingly dominating the digital marketing world. Creators are all scrambling to build their social follows while keeping up with its ever-changing algorithm and trends. Some would even focus all their time and effort on it, thinking the marketing platform is all they need to achieve their business goals.

But when it comes to marketing your brand and increasing your conversion and engagement rates, email marketing is still the undisputed king. Building your email list has more benefits than just about any other marketing strategy out there. In this blog, we'll explore why email marketing is not dead, what an email list is, and why growing it should be a top priority for your business in 2023.

Email Marketing is not dead

You’ve probably encountered claims from the industry that emails are no longer as effective as before. Some may argue that the rise of social media and AI technology has rendered email marketing obsolete, but this couldn't be further from the truth.

According to Statista, there are 4 billion daily email users, which will likely increase to 4.6 billion by 2025. Not only that, but 306 billion emails are sent and received every day, and 99% of email users check their inboxes every day. It has an impressive average return on investment (ROI) of $36 for every $1 spent.

Email Marketing is alive; the numbers will tell you that. It remains a profitable marketing strategy that generates significant results for businesses worldwide. Through emails, you can connect with your customers directly where they are most likely to engage—their inboxes.

But who do you connect with, and how?

What it means to have an email list

An email list is a collection of people's email addresses that businesses gather from various channels. You can get it from your website opt-ins, lead magnets, social media, and business events you attend to.

It may sound simple, but it’s more than just a bunch of emails you hoard. It's a valuable tool for connecting with your target audience, building relationships, and generating sales. With direct access to your audience’s inboxes, you can share relevant information, promote new products or services, and offer exclusive deals.

Creating one requires effort and time. It involves churning out engaging content that motivates people to sign up. But once you build a solid email list, you give your business more power to increase conversion and drive sales.

Why you should start building your own

With everyone scouring to keep up with social media and its ever-changing landscape, building your email list is the reliable edge you need to thrive in the market. Here are the five reasons why you should start building your email list today:

Communicate directly to your audience

The problem with social media is that its algorithms are constantly changing. It’s the hustle and bustle to stay on top of your audience’s feeds enough to deliver your message effectively.

By building an email list, you ensure your connection with your audience by directly accessing their inboxes. It’s a direct, uninterrupted line of communication that lets you establish a closer relationship with your audience and keep your brand at the forefront of their minds.

Personalize and target your messaging

One thing you can leverage when building an email list is the valuable information you get from your audience. By segmenting your email list, you can create targeted campaigns that speak directly to your audience's needs and preferences.

For example, if you have a workout program for both men and women, you can segment your email list by gender. Then, you can send targeted emails highlighting specific fitness pain points for the two segments instead of generic emails that may be less relevant to each.

Personalized and targeted messaging increases the chances of your audience engaging with your emails, clicking on links, and making a purchase. By providing tailored content they can resonate with, you nurture more robust relationships with them and keep them returning for more.

Your audience is yours

You may have built a solid social media following on LinkedIn, Instagram, and Facebook, but those are not contacts you own. They are still under the respective social media companies.

When you build an email list, you own that audience. They are yours to nurture, and your means of communicating and interacting with them are not at the mercy of another platform’s policies, restrictions, and algorithms.

And if anything happens to your social media accounts or to the platforms, having your own list safeguards you from losing all those contacts.

Minimal investment, high return

When it comes to marketing, budget can be a big concern for businesses, especially small ones. That's why email marketing is a great option—it's cost-effective. With minimal investment, you can build a quality email list and send targeted, personalized messages to your audience. Not only is it budget-friendly, but just like the statistics mentioned earlier, it also has a high return on investment (ROI).

Gain more website visitors

Getting website viewers is one thing; making them return is another. It's a common problem for businesses and website owners who invest time and money into driving traffic to their site, only to see visitors leave and never return.

Building an email list is the solution to this problem. By sending targeted, personalized messages to your audience’s inboxes, you can encourage or incentivize them to visit your website, stay engaged, and check out a product or service.

Conclusion

While building a quality email list takes effort and time, the benefits are well worth it. By having a direct line of communication with your audience, personalized and targeted messaging, ownership of your audience, cost-effective marketing, and increased website visitors, you can achieve long-term success.

An email list is valuable for engaging with your audience and building a relationship with them over time. So, focus on providing value, being consistent, and staying connected. With dedication and persistence, you can grow a loyal following and drive consistent sales.

Start building your email list today and reap the benefits for years to come!